ropeSwing, user-centered design solutions

about ropeSwing

ropeSwing's vision & history

ropeSwing's founders share a vision. We want to help our clients succeed by making usable, useful, and engaging products that become integral to their users' lives. We accomplish this goal through a steadfast commitment to understanding the goals of our clients and the needs of their customers. ropeSwing is guided by the belief that people's experience of the world is shaped in part by the interactions they have with the objects that surround them. As designers, we have the potential—and the responsibility—to make the world a better place through humane design.

ropeSwing was started in the spring of 2001 by Alice Clark, Marc Lenburg, Donald McCaskill, and Paulus Trisnadi. Together, we offer our clients 23 years of professional experience. Before starting ropeSwing, the founders were part of the core design-services team of MONKEYmedia, an award-winning user-interface design firm. MONKEYmedia has shifted its focus to strategic intellectual property licensing, and ropeSwing carries forward its legacy of high-quality user-interface design intended to improve people's relationships with technology.

The name "ropeSwing" came to us on a warm spring day in the Texas Hill Country. Walking beside a creek, discussing the design solutions we seek to provide our clients, we saw a rope swing hanging over the water from an old live oak tree. We were struck by its simple and effective design. For us, that rope swing represents the user-centered design solutions we strive to create.

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