SEGA.COM

Global Gaming Portal Strategy

This project was a partnership between MONKEYmedia and marchFIRST. Our job involved brainstorming for the sega.com global gaming portal and the Sega Dreamcast unit with integrated modem, virtual memory unit and 4-player built-in capabilities. Most of our discussions focused on the potential for Dreamcast’s standard-setting graphics capabilities to intersect community in avatar-enabled persistent-world spaces. Ideas for networked game play as well as integrating a new game into the use of the web site itself were presented at E3 in 2000.